Generic Domain Name Doubles Traffic From Pay-Per-Click Search Engine Ad Campaign (PRW

[A D]

PPCSE study shows ads featuring a generic domain name produce up to 105% more clicks than identical ads using non-generic domains.

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[jasdon11]

Nice work Edwin!

This is something that we domainers have known for a while - the majority of internet marketers just don't get it.

 

[Edwin]

It's one thing "knowing" it, it's another being able to "prove" it using stats and graphs

Glad you thought it was useful. Incidentally, it's no longer possible to do the kind of test which I put together, since Google no longer lets you run ads with 2 different domain names inside one Ad Group, so it's impossible to run a direct apples-to-apples comparison. I ran my test basically as long as I could, until Google implemented the change I just described...