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Generic Domain Name Doubles Traffic From Pay-Per-Click Search Engine Ad Campaign (PRW

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jasdon11

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Nice work Edwin!

This is something that we domainers have known for a while - the majority of internet marketers just don't get it.
 

Edwin

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It's one thing "knowing" it, it's another being able to "prove" it using stats and graphs :)

Glad you thought it was useful. Incidentally, it's no longer possible to do the kind of test which I put together, since Google no longer lets you run ads with 2 different domain names inside one Ad Group, so it's impossible to run a direct apples-to-apples comparison. I ran my test basically as long as I could, until Google implemented the change I just described...
 
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