google Securing a Marketing-Rich Domain Name - Internet Search Engine Database

[Adam DickerAdam Dicker is verified member.]

Securing a Marketing-Rich Domain Name
Internet Search Engine Database*- 6 hours ago
... Long or difficult to spell domain names can be the death toll for any website, long before its even been given a chance at success. ...


Link To Original Article

 

[actnow]

2 things bothered me while reading this article.

1. He did not mention about buying a domain on the aftermarket.

...however if you’re late getting into the game you may find that your business name is already taken by another similarly named business or by a domain name squatter, or possibly a future competitor.

2. How am I a cybersquatter on a company name when the company doesn't exist yet?

 

[hugegrowth]

Overall I think it was pretty good advice for someone new to buying a domain name for their business. He failed to mention that 99.9% of 'good keyword' .com's are not available anymore. Hopefully the business has a name that is unique and wouldn't be registered yet. I would add that if the .com isn't available, the next best extension to get would be the country code extension - .us, .ca, .co.uk, .de, etc. as this helps market within your own country and helps identify where you are located. A business with a country code extension is like saying "we are American, we are German, etc.", while a business with a .net is saying "we couldn't get the .com". Ofcourse, there are some exceptions to this (before anyone starts complaining).

 

[007]

2 things bothered me while reading this article.

1. He did not mention about buying a domain on the aftermarket.

2. How am I a cybersquatter on a company name when the company doesn't exist yet?

1. A agree. It's just as important to buy a good domain on the aftermarket than settle for a worse name, even if it's available and short. In the end, it could mean millions in missed revenue.

2. What if this company existed offline prior to your domain registration? That can still be considered squatting, but chances are if they don't have a website by now, they aren't very tech oriented anyway, and aren't going to do anything about your TM infringement.