GOTO.COM Blunder or Thunder?

[mike]

Looks like go2 is mighty protective of their mark. I Wonder how much goto offered go2 for the go2 mark and url? However much goto offered go2, it wasn't enough, IMO, because they didn't get it!!!

The whole situation begs a couple questions.

1. If go2 had a prexisting use of the disputed mark, why didn't they protect it by registering or purchasing goto.com from goto?

2. Why did goto.com build out a brand they must've know would be contested by go2 and thus might have to be abandoned down the road?

 

seems there is heaps of companies with silimar names to goto, like go2 as mentioned and also go2net, plus lots of small companies..