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MillionPlus.com

GOTO.COM Blunder or Thunder?

  • Thread starter Thread starter mike
  • Start date Start date

Was it a wise move for GOTO.COM to change their name to OVERTURE.COM?

  • Blunder

    Votes: 9 69.2%

  • Thunder

    Votes: 4 30.8%
  • Total voters
    13
Status
Not open for further replies.
M

mike

Guest
Looks like go2 is mighty protective of their mark. I Wonder how much goto offered go2 for the go2 mark and url? However much goto offered go2, it wasn't enough, IMO, because they didn't get it!!!

The whole situation begs a couple questions.

1. If go2 had a prexisting use of the disputed mark, why didn't they protect it by registering or purchasing goto.com from goto?

2. Why did goto.com build out a brand they must've know would be contested by go2 and thus might have to be abandoned down the road?
 
Domain Summit Europe 2026

Guest
seems there is heaps of companies with silimar names to goto, like go2 as mentioned and also go2net, plus lots of small companies..
 
Status
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