I think loans.mobi has some value because its a wide field and a better keyword, the value for lonas.mobi also comes from the hype..the question what this might be worth in the long run is very different...and contrary to most people I actually differentiate between the success and advancement of mobile devices, and I agree like you say they are going to be successful, and the success of a tld that doesnt have an advantage over any other tld, its just a PR thing, I could use a .info for all it matters for my mobile site, I dont see a need for an additional tld .. I will expect the .com sites to detect which device is accessing the site and display the appropriate data, no need for .mobi, sure right now the market is hot, but I think it will be just a second .TV tld, and I think 5 years from now the prices will be very similar to .tvs