How a $675,000 Domain Name Took to the Next Level - With Peter Coppinger


Michael Cyger, Publisher of
Mar 9, 2011
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Put together a great team, build a world-class product, and your company can be successful even with a bad domain.

That's what today's entrepreneur and business leader learned when he and his co-founders started their SaaS project management business on the domain name.

However, years later – with profits in the bank – they decided that the authority and trust afforded by a premium domain name was what they needed to take their business to the next level.

So they took a leap of faith and spent nearly all of their savings – $675,000 – to purchase the domain name, which they believe has made all the difference in growing their business.

Learn how they negotiated the purchase – over the course of years – from an initial price tag of $20 million, how long it took to recoup their investment, and the growth rate they experienced after starting to use their new domain name.
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