I’ve been experimenting with scanning large lists of expiring domains daily and filtering them beyond the usual DA/PA metrics.
My current evaluation steps look like this:
Historical Usage
– Was the domain previously used by a real brand?
– Any signs of PBN, spam, or auto-generated content?
Backlink Profile Quality
– Natural anchors vs over-optimized junk
– Niche-relevant links or random global spam?
– Do any links still send real traffic?
Search Demand & Commercial Intent
– Does the core keyword map to paying customers?
– CPC trends and competition level
Brandability & Length
– Easy to pronounce?
– Clean spelling?
– Passes the “phone test”?
Overall Risk Score
I personally prefer clean history + commercial intent even if the name isn’t ultra-premium. Curious how others balance these factors.
Two questions for the community:
Looking forward to hearing different approaches.
My current evaluation steps look like this:
Historical Usage– Was the domain previously used by a real brand?
– Any signs of PBN, spam, or auto-generated content?
Backlink Profile Quality– Natural anchors vs over-optimized junk
– Niche-relevant links or random global spam?
– Do any links still send real traffic?
Search Demand & Commercial Intent– Does the core keyword map to paying customers?
– CPC trends and competition level
Brandability & Length– Easy to pronounce?
– Clean spelling?
– Passes the “phone test”?
Overall Risk ScoreI personally prefer clean history + commercial intent even if the name isn’t ultra-premium. Curious how others balance these factors.
Two questions for the community:
- What’s the FIRST signal you check before bidding on an expiring name?
- Do you rely more on SEO value or brandability when making the final call?
Looking forward to hearing different approaches.
