How To: Diving Deeper Into Keywords

[Adam DickerAdam Dicker is verified member.]

Yesterday, we took an in-depth look at keyword research for newbies. While that post should equip anyone to jump right into this keyword-quest, there is much more to this adventure than a mere search on the Google Keywords tool. Keyword research is an immensely vast topic with many a nuances that even experienced marketers tend [...]

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[dcristo]

Good thought provoking article but I disagree with this article a little bit.

I think it would be a mistake to ignore broad keywords. Although they tend to not convert as well, the search volume of these keywords compensate for this, and when you target broader searchers, you tend to attract a lot of associated long tail traffic that converts better.

Also, just because a search query is broad in nature, doesn't mean the searcher isn't desperate for a solution. While user intent is specific to the keyword to some extent, it's also your job as a marketer to convince them in your copy through good CTA's etc.

Buyer keywords that are closer to the end of the sales funnel may convert better, but they have fewer searches and they're more competitive because online marketers are targeting these kinds of keywords. It's a lot more difficult trying to promote commercial content.

All in all, I don't think blanket statements like you should only target “Buy” keywords is necessarily true. IMO you should be be targeting both types of keywords in your content/link building efforts.

 

[Mark Talbot]

Good article,.. but I have easier advice for "Joe".

Toss the PC in the trash and buy a new one for $400 bucks,... and quit surfing porn.

That resolved the searching keywords dilemna for him.

As far as everyone else,... quality content imho.

(but the article is quite good and I think it a good read.)

 

[dcristo]

Good article,.. but I have easier advice for "Joe".

Toss the PC in the trash and buy a new one for $400 bucks,... and quit surfing porn.

That resolved the searching keywords dilemna for him.

As far as everyone else,... quality content inho.

inho = inhoe :uhoh: honest typo i am sure

back on topic, another strategy is to target typos, since they're less competitive, and the searcher's intent is the same

 

[Mark Talbot]

inho = inhoe :uhoh: honest typo i am sure

yup (fixed)

 

[Vincent]

Thanks for the article. A good learn.