Thanks for your comments Dan. Actually names are aliases for IP addresses, and I understand the difference between the net and the web. I expect you have been reading these posts and will be aware that I have been attacked fairly consistently for my ideas. This is great because you learn more from criticism than from praise. The reason I posted the web site site comment is that virtually all my attacks have been based on web site use and traditional search engine theory. Sometimes it is worth spending large sums on a domain name, for me it is better to buy a name for reg fee and experiment with it and not have to service a large capital investment. These days it is fairly easy to get large numbers to you site, the important things are to get them to come back and to spend money or to absorb your message.
I think what I am saying is that I have come to the web late and don't have the experience/blinkered outlook that some others have. I am also getting burn by ignoring advice, but I hope I'm learning from this.
The net is a great place to be at the moment. There is lots of scope for individual expression. The variance in values for names like the-E.com and 18-30.com illustrate this. The use of Flash banners and introductions to drive some surfers away is another example.