For the last few days, a domain of mine shows "estimated" click rate at .26 a click. The domain recieved 22 clicks for the day. The following day the "estimate" was finalized at .11 a click. Though my clicks weren't determined to be fraudulent at all, my rpc was messed with.
I'm willing to give all the monetization services, including Parked.com, the benefit of the doubt that advertisers pay differing amounts per keyword. Additionally, all the visitors aren't clicking on the very same keyword every time, so the average rpc amount gets tough to estimate, .26 for that click, .03 for that click, .07 for that click, etc.
So heres what I propose, why can't Parked.com use 24 hour estimates, or 30 day estimates (though I'd prefer 24 hour estimates, since they are less subject to price swings, in the case of poker keywords the last 30 days averages are trailing downwards, so day 1 might be paying .25 a click, wheres day 30 is paying .05 per click. In that case it'd be better to use 24 hour average, since if the advertisers paid .05 a click yesterday, that'd be better to show as the "estimated" rpc for today, then .25 a click, what was paid 30 days ago. Showing us .25 a click for our estimate, then seeing .05 being actually finalized, thats whats ticking us off, because .05 is 80% down from .25) so that are estimates are more approximate. If you know what the advertisers paid yesterday, then why can't we use that as todays estimate? What has happened in the last 24 hours, that poker keyword advertisers are now paying .04 today instead of the .05 yesterday? But don't tell us were earning .25 a click (like we did 30 days ago), when were really only earning .05.
And why do we need an average anyway? Why can't Parked.com use 24 hour known paid rpc numbers, to estimate todays earnings. But do it, not as an average, but as a total. So say, our domain had 3 clicks, 1 @ .40, 1 @ .20, and 1 @ .06, for a total of .66 revenue earned. Don't show our "estimated rpc" as .40, or a random number such as .26, show it as a more realistic, total earnings (0.66) divided by 3 clicks, or .22. Allow this number to change in realtime, so that an hour later, after our domain gets a 4th click, for .06, our total revenue for the day is now 0.72 divided by 4, equals .18. Our average rpc has gone down, but thats ok, because our total revenue has gone up, from .66 to .72. This tells us we got a .06 click in that last hour.
We are willing to accept "estimated" rpc, were just asking, can't that number be closer to accurate rpc (based on current numbers, not .25 when its .05) in realtime, then all be shocked first thing the next day when 80% of our portfolio evaporated, and thinking about moving all our domains to namedrive!
Just my 10 cents.