This is actually incorrect the Asian market does well without going to Yahoo.com Japanese go to Yahoo.co.jp & Google.co.jp & the data results are actually different.
Japan & China (I'm in Tokyo now) are big enough markets to actually care about what's going on within those markets only for some. Every criteria for the value of a domain name for the English market does not hold true for Asian domains.
Every Japanese potential customer can input Japanese without hesitation, whether on a computer or a cell phone. Inputting a domain name in the native language would just be:
1. Easier to remember
2. The actual native keyword for the domain could finally be used in Yahoo or Google's algorythm.
Not saying that the sale of these domains will skyrocket overnite but you shouldn't kid yourself to think that a whole nation doing anything in their own native language wouldn't be just darn easy... Japanese are NOT good at spelling things in their own language with English letters, it's a fact.
Japan & China (I'm in Tokyo now) are big enough markets to actually care about what's going on within those markets only for some. Every criteria for the value of a domain name for the English market does not hold true for Asian domains.
Every Japanese potential customer can input Japanese without hesitation, whether on a computer or a cell phone. Inputting a domain name in the native language would just be:
1. Easier to remember
2. The actual native keyword for the domain could finally be used in Yahoo or Google's algorythm.
Not saying that the sale of these domains will skyrocket overnite but you shouldn't kid yourself to think that a whole nation doing anything in their own native language wouldn't be just darn easy... Japanese are NOT good at spelling things in their own language with English letters, it's a fact.
sdsinc said:Absolutely agree. But if you have a name that most Internet users cannot type in it's a bit problematic IMHO. On the other hand I would assume most web users, even in the Far East or elsewhere, can switch to ASCII keyboard layout when needed (because Latin characters are sometimes needed: a Japanese presumably goes to yahoo.com just like anybody else), so IDNs are still at a disadvantage.
Now if the company is Greek, has a website in Greek and does not care about the rest of the world and other languages it's OK (ie. for national use).
Well I know IDN debates are often heated but there are sensible views here :cheesy: