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Frank Lampard doesn't have a celebrity wife or a unique fashion sense and so gets less exposure in magazines and tabloid newspapers (except in the sport section, where he belongs). He might be playing better at the moment, but he lacks the glamour factor
Still better than the guy who holds the record for European Champions League appearances, has more England caps than most and is such a leading figure in the team that he can persuade them all to shut up -- whose name I just regged with a .com suffix. Think I'll redirect it to a page which says "Gary Neville has nothing to say to you"
I dont know who this Frank person is, so, as from the 'audience' point of view, thats not a good sign :-(
then again, thats just me, and I sure know who Beckham is.
as to how that domain got on Sedo's top... it beats me....