HOUSTON, TX - A new SEO course offered by the College of Continuing Studies at Houston Baptist University will offer an unique insight into internet marketing, website design and Search Engine Optimization (SEO). The six-week course will be taught by Houston website marketing specialists Tom King and Philip O'Hara.
"Web marketing is an essential tool in building a successful business," stated O'Hara. "At Directory One, we thrive on teaching individuals and companies how to create a call to action to their website. We are thrilled to be able to offer this course on the HBU campus."
Students will learn internet marketing skills, Search Engine Optimization including domain name considerations, hosting strategies, keyword research, HTML tagging, header utilization, URL extensions, content development and website submission to search engines. Additionally, this course provides a review of Google tools such as iGoogle accounts, AdWords, Analytics, AdSense, and Webmaster Tools.
The course features a high degree of interaction with instructors, and each student will build a small website by utilizing SEO techniques. At completion, students receive "Web CEO Competent Internet Marketer Certification."
The SEO course is open to the general public, current students, faculty, and HBU staff. It runs for six sessions on Mondays: January 26, February 2, 9, 16, and 23, and March 2 from 6:00 PM - 9:00 PM. Registration is available by visiting
http://www.HBUforLIFE.org/SEO or by calling (281) 649-3700.
About the College of Continuing Studies at HBU
The HBU College of Continuing Studies offers courses geared for the non-degree-seeking student interested in enrichment, leisure learning, or professional development. The College's on-campus and online classes maintain the same standards as HBU's programs for degree-seeking students, with high quality, relevant courses taught by qualified instructors who have a passion for teaching and a respect for lifelong learning.
About Directory One
Directory One provides a complete, custom website marketing solution for companies nationwide. Whether you already have a website and would like to make it more successful or are building a website for the first time, Directory One will provide a cost-effective search engine optimization, website design and marketing solution to help your business grow.
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