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Is anyone aware of a rough tld value weighting metric?

inernetster

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I started in 2002 domaining. Rule was get the .com first. I think Google preferred it for seo weight. Now, with a plethora of cctlds, the org/net/info triad.. is there rough way of comparing the value of domain such as WORD.com vs WORD.org or WORD.net or WORD.com.uk OR WORD.biz, etc? Thx.. am very curious. Now, all WORD.tlds assume no backlinks and equal reg date.
 
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jmcc

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The .COM is still king for global and also the US. The .NET is largely brand protection with a high number of .NET domain names apparently owned by the same owner as the .COM. The .ORG is much smaller than the .COM but it has a better renewal rate. The .INFO has effectively split into two TLDs. The first is the low cost and high non-renewal TLD. The second is a brand protection type TLD with a lot of older registrations. It isn't really as strong an option as the .COM for domaining. The .BIZ is only around 1.229 million registrations and isn't really a player in most markets.

The ccTLDs are a great way to lose money by applying .COM rules. Many have a dominant language other than Engish so English language keywords may not be as valuable. If it is an older ccTLD then there is likely to be a pre-existing domainer industry on that ccTLD. The local domainers can often have a major advantage in that some of them will be ccTLD registrars and will have better information on what is going to be deleted and when.

If you are trying to work out some kind of weighting, look at the first choice TLD, second choice TLD and on down in a market or country. A country with a strong ccTLD will have the ccTLD as the first choice TLD followed by the .COM and then either .NET or .ORG. Working out the size of the gTLD market for each country is a difficult task and it has been made a lot more difficult by the GDPR stupidity and the removal of data in WHOIS records. The laguages issue is always going to be an issue as there's no simple weighting metric that excludes them.

Regards...jmcc
 

inernetster

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Thanks for your great informative reply jmcc!
 

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