Is Developing a Domain Before Flipping Still Worth It?

[Debabzzy045]

Hi everyone,

I’m fairly new to domain investing and I’d like your opinion on a strategy I’m considering.

I recently acquired the domain WomenHealthPro.com with the original intention of flipping it. However, I’m now considering lightly developing it before listing it for sale. This is mainly to increase perceived value, attract potential end-users, and possibly achieve a better resale price.

What I’m considering:

• Building a clean landing page
• Creating a brand story
• Posting a handful of quality articles
• Maybe setting up a basic resource hub in the women’s health niche

My question is: In 2025 and going into 2026, is developing a domain before flipping still worthwhile, or do buyers prefer clean, undeveloped domains now?

And if development is still a good approach, I’d appreciate any guidance on:

• What level of development actually adds value
• What type of content/features make a difference
• What mistakes to avoid when developing for resale
• Is there a timeframe for such domain to mature in value for resale (if there is anything like that)

P.S: The purpose of this thread is solely educational.

Thanks for any insight or advice!

Regards,
Babalola

 

[cactusfly]

Yes, its better to convince your buyer with a proof-of-work. For starters, you can setup a subdomain and build a blog. It might take several months for continous content writing to gain organic traffic. Or, you can setup a droplet and host a discourse forum. Showing the traffic stats, you can negotiate a better deal. Again, the choice is yours!