real estate ("home in the suburbs") and a whole lot of other positive connotations and realities of life and culture (at least in the US market), notwithstanding having to mow the lawn and pick up the paper and so forth. The "baby boomer" generation has a lot of money to spend on property in the suburbs, cars to get around town, and enough left over to just pay someone to take care of the lawn every week or two.
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