hmmm
few ways to look at this.
strictly speaking it doesn't need to be monetized.
it would appeal to someone called Joseph who wants a trophy domain or wants to blog it out etc... in which case i can see a Joseph pay mid $xxx for it, maybe a tad more
also, isn't there a designer called Joseph? pretty big isn't he?
also aren't there companies called this in the us?
in which cse it could be worth a bit more
must admit i personally don't like the us extension, but its a very tidy domain.
cheers, Pred