discussion Lions, Tigers and FTC Fines, Oh My! Here’s A Strategy For Building A Sustainable Lead Factory in 2025

[accurate]

Here’s some foundational information that I think it’s important to know. Exact match and category defining domain strategy, is basically one in which the goal is to leverage the subconscious intrinsic brand equity that a URL may have with consumers already.

As a result Urgentcare.com is perceived as being an authority. One of the other explanations for this beside repetition - is that it’s a giant cliche that every great domain is already taken. Consumers are also generally aware that amazing ones can sometimes cost millions. Scammy companies don’t usually spend millions on a domain, only to burn it in short order. If your domain is the root term for a product, service or industry - or it is the term that consumers see most often in search (like a near me term) - consumers are far more likely to trust your domain/brand vs another company.

Lions, Tigers and FTC Fines, Oh My! Here’s A Strategy For Building A Sustainable Lead Factory in 2025

Good lawd there’s never been a more critical time for any business that’s doing marketing to really get a bead on scalable marketing strategies that don’t result in millions in fines. The FTC ain't’ playin people.

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