Loan.com

[D MARKS]

"LoanBright has purchased the rights to the Loan.com domain name and has launched a new pay-per-click lender marketplace and loan-comparison shopping service for consumers under the Loan.com brand, the company announced Wednesday."

The terms of the acquisition were not disclosed.

Loan.com will be a service of LoanBright and will operate as an independent brand.

"We feel the addition of the Loan.com.com domain name adds a complimentary brand to our core business model, and offers an opportunity for the company to expand into other financing products like auto loans, credit cards, personal loans and student loans." said Russell Straub, founder and CEO of LoanBright

For lenders looking to drive highly targeted consumer traffic to their Web sites, the Loan.com pay-per-click model works similar to the bid-based system offered by Google and Yahoo's Overture. Loan.com differs by allowing advertisers to bid on categories of loans rather than keywords.

Loan.com has defined more than 600 different loan categories open for bidding. The minimum bid for a listing is 50 cents per click and many categories of loans are going for more than $2 per click. Lenders are ranked within each category based on the amount of their bid.

For consumers, Loan.com offers a way to compare rates and fees from a variety of lenders, for a variety of consumer loan products. Consumers can click through to a lender's Web site where they can apply for loans directly online or obtain additional information on specific lenders' loan products and services.

Founded in 1999, LoanBright owns and operates CompareInterestRates.com and Loan.com, and operates co-branded mortgage comparison shopping marketplaces on Homes.Com, HarmonHomes.Com and TheRealEstateBook.com

This was taken from Inman.com, would be curious as to the sales price...my guess would be at least 3 million??

 

[carlton]

This was taken from Inman.com, would be curious as to the sales price...my guess would be at least 3 million??

I think that's entirely possible. Has to be one of the most powerful keywords available. I'll bet the loan/mortgage industry surpassed manufacturing long ago.

 

[Theo]

$7.5 million

 

[NameYourself]

$7.5 million

Rad, is that your guess or is is it the actual price it sold for?

.. the ".5" makes it sound extra specific.

 

[Rubber DuckRubber Duck is verified member.]

I think that's entirely possible. Has to be one of the most powerful keywords available. I'll bet the loan/mortgage industry surpassed manufacturing long ago.

You are not kidding!

1381218 and 2063 Overture search without and with extension respectively.

If I had that kind of money, I would be interested myself!

Best Regards
Dave Wrixon

 

[mark]

loans.com previously sold for $3 million. radistar can you provide a link to the $7.5 million figure for loan.com or was it speculation?

 

[Fearless]

The same guy that has owned loan.com for awhile still owns it.

 

[D MARKS]

I dont know the history, this was reported on a newswire that I track.

I believe this did change hands, not sure about the previous or current owner, but their website indicates they are owned by Loan Bright

http://www.loan.com/about.htm

 

[Fearless]

I dont know the history, this was reported on a newswire that I track.

I believe this did change hands, not sure about the previous or current owner, but their website indicates they are owned by Loan Bright

http://www.loan.com/about.htm

Maybe it's a brother-in-law or something. The phone # is the same as it's been for a long time. I tried to buy the name. He didn't want to sell.

 

[QuantumBeam]

....nice

 

[l0zo]

i wouldn't be suprised at all if loan.com sold for 7.5m

 

[Limit$]

Loan.com is a great domain name I agree with l0zo

 

[Kyric]

Loan.com is a great domain name I agree with l0zo

Its a great domain for sure, but boy would i hate to promote that domain, knowing that every $ of my marketing spend could potentially send visitors to loans.com through typographical errors.

OUCH..... DOUBLE OUCH...... TRIPLE OUCH.

 

[matt247]

how much would loans.com be worth?

 

[loanman]

how much would loans.com be worth?

Found my way here by monitoring where my domain pops up. I don't know if the price will ever be released. It would be nice for the press I am sure it would generate but I was also surprised as to how little notice the PR piece that started this thread got.

I think we actually get more traffic from loans.com mistakes than the other way around. ALot of people identify loans.com with the owner Bank of America. Dont see my marketing dollars doing too much for them. (which was sold for 3.5 Mil I believe 3 years ago, the #2 price after Business.com).