Lucrativeness of online gambling sites?

Edwin · Jul 14, 2005

I know this question will have a wide range of answers, but I'm still curious to hear the experience of anyone willing to share. There's so much talk about the lucrativeness of online gaming but I'd love a little more "been there, done that" knowledge.

How much typically could an online casino-related site expect to bring in if it is getting around 100 unique daily visitors? Same question for 250 daily visitors?

I am talking about organic search engine-driven traffic arriving on "content" pages with a wide range of affiliate links ready to send the visitors back out again. At a guess, 90%+ of traffic would be from English-speaking nations.

Any insights you can provide, no matter how general, would be most welcome!

croupier · Jul 14, 2005

As usual with this kind of question, it all depends

If you've got good quality content and your searches are not coming to your site with keyword searches for 'bonus', 'free' etc then 100 uniques/day could get 5-15k/month from aff progs.

Of course, gambling aff progs are a bit of a gamble

Last month I had a single player make me $6.5k in revenue, but many many more earning me just a few bucks a piece - it's all about getting a good player base under you aff links.