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MARKETING (The Hindu)

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Adam Dicker

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PROMOTIONS & OFFERS: Dish TV to spend Rs 125 cr on promos Kolkata, Aug. 17 Dish TV is likely to spend Rs 100-125 crore on marketing, brand promotion and customer-acquisition initiatives during the current fiscal.

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Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments.

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