I do have a question though;
then how do other websites get away with writing 'MLB Playoffs' on their pages?
'http://sports.yahoo.com/mlb/scoreboard' will not doubt eventually say "MLB Playoffs" somewhere and they will have paid advertisements on the page; so why is that not a TM issue (Yahoo is profitiing from the paid adverts on that same page titled 'MLB Playoffs' ?
I of course want to avoid all TM problems, but how could I do that? If I just put current playoff chatter/info, thats no good?