There is quite a good piece and an interview with him on nbcnews.com
Seems he has been doing different fun things to his hair (for the past nine years!) that his team puts him up to. This time it was a mohawk with bleached stars.
And yeah...the tweets, emails, facebook followers came in by the hundreds in short time, soon to be by the thousands. Now the Mohawk Guy MeMe is hot and trending.