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<blockquote data-quote="Gerry" data-source="post: 2019626" data-attributes="member: 82633"><p>The tld is the brand, the brand is the tld.</p><p></p><p>I can see this working very well for companies like .coke who want to introduce new flavors, coupons, other .coke products. This would end up being a trusted mark and site that eventually would make all the knockoffs and coke typo squatters irrelevant. Plus, .coke would be closed to outside registrations. </p><p></p><p>Done right, it can and would be a brilliant marketing move for major companies. No more stuff like coke.com/dietcherrycoke/coupon. </p><p></p><p>This is just an example but could apply to major manufacturers like auto makers (.ford, .gm, .bmw) to release all new products and messaging. In time, all other extensions in use by these companies and redirects would be retired. Manufacturers bltch about having to reg countless gtlds and cctlds to protect their brand. No more.</p><p></p><p>The brand is the name and the name is the brand.</p><p></p><p>Brilliant!</p></blockquote><p></p>
[QUOTE="Gerry, post: 2019626, member: 82633"] The tld is the brand, the brand is the tld. I can see this working very well for companies like .coke who want to introduce new flavors, coupons, other .coke products. This would end up being a trusted mark and site that eventually would make all the knockoffs and coke typo squatters irrelevant. Plus, .coke would be closed to outside registrations. Done right, it can and would be a brilliant marketing move for major companies. No more stuff like coke.com/dietcherrycoke/coupon. This is just an example but could apply to major manufacturers like auto makers (.ford, .gm, .bmw) to release all new products and messaging. In time, all other extensions in use by these companies and redirects would be retired. Manufacturers bltch about having to reg countless gtlds and cctlds to protect their brand. No more. The brand is the name and the name is the brand. Brilliant! [/QUOTE]
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