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<blockquote data-quote="Gerry" data-source="post: 2019696" data-attributes="member: 82633"><p>I think some are underestimating the power some of these brands have.</p><p></p><p>As for O.co, its being heavily promoted on cable channels. Anything that has to do with homes, remodeling, updating, construction, renovation...I see O.co on nearly everyone of these programs. </p><p></p><p>Look for major retailers to have their own tld. Not sure who would be first...but it will happen and others will follow suite The important thing is once one has it, the other will <em>just have to have it</em> as well. Then there will be no confusion typing in the URL. Plus, imagine if all URL's (or most) were simply their logo as an app...the red and white circles for Target. O for Overstock...and so on. </p><p></p><p>It is all about branding and consumerism and decreasing the amount of space and time to deliver the message and have that message received by the consumer. Whatever it takes and whatever works. </p><p></p><p>Usability and feasibility studies will skyrocket with this effort.</p></blockquote><p></p>
[QUOTE="Gerry, post: 2019696, member: 82633"] I think some are underestimating the power some of these brands have. As for O.co, its being heavily promoted on cable channels. Anything that has to do with homes, remodeling, updating, construction, renovation...I see O.co on nearly everyone of these programs. Look for major retailers to have their own tld. Not sure who would be first...but it will happen and others will follow suite The important thing is once one has it, the other will [I]just have to have it[/I] as well. Then there will be no confusion typing in the URL. Plus, imagine if all URL's (or most) were simply their logo as an app...the red and white circles for Target. O for Overstock...and so on. It is all about branding and consumerism and decreasing the amount of space and time to deliver the message and have that message received by the consumer. Whatever it takes and whatever works. Usability and feasibility studies will skyrocket with this effort. [/QUOTE]
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