It's not quite bullshit. It's something different. Rick has trained people in one very good thing: Don't sell names so readily if you can develop. I personally think it's a great strategy for those inclined to develop. However for people like me that get a rush from making $20k for a few hours work, the idea of developing is left to the affiliate-mongerers and those inclined to take their dough over time.
Additionally, Rick doesn't tolerate jerk-offs, which is probably a very good thing when you consider some of the nut-cases that frequent this and other boards. If you don't contribute to the whole, off you go...knowledge is "king" and all that..