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rick: i would probably try to sell it to the person who owns
paylessautoinsurance.com who forwards it to: cheapestcarinsurance.com where there are some ads for major insurance carriers.
there might be some negative assumptions, right or wrong, by some people, that the insurance company, if you filed a claim would "pay you less" although the logical assumption would be the idea of paying less for insurance.
some advertising people in the past have suggested that most advertising should be simple enough for a 12 year old to understand. of course that has also led to some idiotic ads, as well as amusing ones.