I think it is a very fitting name despite the length. It is direct and to the point and would be a great name for a home equity firm's or a refinaning firm's marketing strategy. The length of the name is irrelevant in this case because of its conciseness to the industry and the niche. I sold an 18 letter phrase domain in the security sector for high xxx last year because of the fact it was concise and useful. THant said,
I think you can get low x,xxx