buyathome sounds ok, its not as good as shopathome imo but its certainly got potential either for a bricks and mortar outfit looking for an online gateway or for someone to run with it and set up an affiliate based shopping directory (or take the easy option with vstore).
I'd be thinking $2k-$3k end user. Reseller - $100-$120
mydear.com - recognizable term, ideal gift shop name. End user I'd be thinking $3k-$5k. Reseller - $150-$200