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This is a fairly tough one. Its been used before on tv and there are a couple of songs that come to mind. Not sure what else it could be used for. Some decent traffic probably but not much to sell when you get them there.
I'd say $500-$2000 depending on who you sold it to and how bad you wanted to get rid of it.
I like the name. single word, not uncommon, dot com, I believe there is a band called "The Pretenders." Not sure if they are still around though. Value - low to mid $xxx. Perhaps more to the right buyer.