Easy to dismiss because of the necessary subdomaining, but I think it holds some merit. Don't know if there are any .name extension rules that would be a problem. Hey, I like subdomains and I think they are rentable in some circumstances. This would all be down to the marketing. The .name extension just doesn't figure right now. Good luck anyway!
PS: I own staterealty.biz and will be subdomaining it out by state, like ny.staterealty.biz -- still formulating a marketing plan...