I think, as seen from the appraisals here. This is a hit or miss name. I myself was not sure if it was a commonly used word, or a made up term such as 'loaners', but based on your quality previous names, i assumed it was widely used.
Based on the overture numbers alone i think it is worth about 9-12k reseller. Due to the large ticket price on the renting industry, an end user could be anything from 12k upwards (theres no poit putting an upper limit on end user valutions).
Google results are ok - about 600k - compared with 'rent' at 15M. Overall, the name seems very good, and has more value than a similar quality name in another industry as it is hard to come by good real estate names nowadays.
Anyways, enough rambling on.