Legacy Exclusive Member
- Sep 28, 2012
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Rick Schwartz, aka The Domain King, was featured in Business Insider.
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Very early on, I registered dick.com. The way I'd make money was essentially renting the website out and linking it to someone selling a product, then I'd earn a commission.
I'd give people traffic they'd never seen before. Prior to me coming along, the company was closing one deal in 10,000. Once I started pushing users to the website, they were closing one in 25 or one in 50.
This was because the people coming to that site were people who were curious about what was on dick.com. That type of person is a very specific individual, and that's why I was so much more likely to close a deal for them.
Originally, I planned to never sell a domain for 20 years, because that's how long I thought it'd take for the internet to reach its potential. Why would I want to sell diamonds before anyone knows how valuable a diamond is?