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It's a very bad registration. The .mx is a new extension and names as long as this will have no benefit from that and historically have not benefited; particularly given that .mx is for Mexico hence primarily Spanish searchers. I invested in the .mx name space but I played it safe. Most English words I chose doubled in Spanish such as Fax.mx and if it was in English, I kept it short. SEO.mx would have been good. That said, I would have to say:
I think it will become extremely popular and profitable in about 2 years or so as usage and awareness grows. I invested heavily (though cautiously) on the name space and believe it is a position worthy of strategic investment.
I was in 2 minds regarding the purchase. But unfortunately it was a like a itch I couldnt scratch.
My thoughts are that as SEO market becomes more and more standard, even with smaller sites, then outsourcing to Mexico will be a growth industry. In hindsight maybe to many variables to take into consideration... Didnt think it would be worthless though!
Fortunately the majority of my investments are short spanish words purchased for $39. Plan to develop a few sites and take it from there.