S
SedoCoUk
Guest
Nice to see that people noticed the new acquisition! We will be releasing a press release about the acquisition shortly, but I'll give you guys a scoop on the details:
The purchase of Sedo.com is the result of over two years of negotiating effort, and no, it definitely did not come cheaply. As Nico mentioned, Sedo was founded as a German company where .com is a distant second to .de. Thus, the founders didn't worry about not having the .com version of their brand name.
When I joined to develop the English markets a couple years later, the owner of Sedo.com (whose last name happened to be Sedo) was asking over $1 million for the name!!
I think we've shown that it is possible to develop a successful site on ccTLDs even in the US (Sedo.us has gone from nothing to close to $1 million in domain sales processed this month in under 2 years), but it created a lot of hurdles that a growing company could really do without!
In the end we had to put our money where our mouth is, and set a good example for all those other companies out there with "domain deficiencies"-- just buy it!! It is an investment that will pay for itself in both direct and indirect benefits within a relatively short period of time.
Matt
Director of English Operations
SEDO
The site is currently just being used to redirect users to the various country sites, but you can check it out here:
http://www.sedo.com
The purchase of Sedo.com is the result of over two years of negotiating effort, and no, it definitely did not come cheaply. As Nico mentioned, Sedo was founded as a German company where .com is a distant second to .de. Thus, the founders didn't worry about not having the .com version of their brand name.
When I joined to develop the English markets a couple years later, the owner of Sedo.com (whose last name happened to be Sedo) was asking over $1 million for the name!!
I think we've shown that it is possible to develop a successful site on ccTLDs even in the US (Sedo.us has gone from nothing to close to $1 million in domain sales processed this month in under 2 years), but it created a lot of hurdles that a growing company could really do without!
In the end we had to put our money where our mouth is, and set a good example for all those other companies out there with "domain deficiencies"-- just buy it!! It is an investment that will pay for itself in both direct and indirect benefits within a relatively short period of time.
Matt
Director of English Operations
SEDO
The site is currently just being used to redirect users to the various country sites, but you can check it out here:
http://www.sedo.com
