SEO, RSS and social media rely on content - DirectNews

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[SIZE=-2]DirectNews[/SIZE]
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SEO, RSS and social media &#39;rely on content&#39;
[SIZE=-1]DirectNews, UK - 42 minutes ago[/SIZE]
[SIZE=-1]The success of search engine optimisation (SEO) campaigns, RSS subscriptions and social media marketing all hinges on the content a website offers, ...[/SIZE]
[SIZE=-1]SEO sector &#39;needs industry standards&#39; [SIZE=-1]DirectNews[/SIZE][/SIZE]
[SIZE=-1]all 2 news articles[/SIZE]
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[DDC_Cyn]

Here's the important phrase in that article:

However, he warned that writing for the web is a different skill to writing for other mediums and relies on copy which appears to be inviting and easily digestible.

I started out as a magazine writer and writing for the web is very different. It's something many people don't understand. Your average web surfer isn't going to stick around and read a 2,000 article.