ok i think some people are missing the point of this thread.
To get a buyer in the mindset of of a domain being worth a million dollars, you need to know if they can have the budget for it. Lets say you get an offer for 500k you may have a buyer that can spend 1M. If they come to you, you know they want it for a reason. Otherwise why make such a high offer without being serious.
Talk.com sold for 500k. personally i think that sale was on the very low end actually really cheap. it should of gone for 3M min. Of course toys.com was an interesting sale. This had multiple parties interested to help drive up the price. They both obviously knew the value based on the keyword, brandability and type in traffic. Candy.com for instance was a smart move by the buyers because instantaneously they knew they had customers ready to buy and for life.
So when it comes down to it whats the best way to push that domain to the next level of 1m? educate your client on how powerful this domain would be if matched with the right company. Explain that category killer domains give instant credibility and buyers for life. They are buying an asset that they can always sell later on that will not only retain value but create more. The buyer needs to be in the mindset that Generic 1 word Domains are the equivalent of buying in beverly hills.
Another question is, how do you know your selling to the right buyer? Will holding out get you a better offer. I guarantee that if AT&T was pitched and you told them you were talking to skype and other competitors their ears might be at attention. Its always good to get more then 1 interested party.
JEsports...5.5 years revenue? lol
last big generic I sold was for 25 years plus a base value..
ANY generic name making 15k/mo is an easy 2 mil minimum on a bad day...which is around just 12 years rev..and really should be at least 15 years rev imo (we are talking category kings)
Congratulations .. the buyers i am speaking of will not pay 25 years revenue. Which domain was this since you wanted to share?
it seems there are two or more, "different marketing mindsets" going on here.
where we assume the OP seeks strategy to sell million dollar domain.
we draw different experiences and perspectives in how we value the generic that has traffic and revenue, vs maybe a generic without significant stats.
Focus and JE brings up points about domain value based on revenue, while the OP never touched on selling a domain based on stats.
while "all-drop" speaks of strategies geared directly towards end-users.
if we talk about domains without significant stats before development like "ireport.com" which reportedly sold in the mil range, vs. domains like "candy.com" which obviously had traffic and revenue, then i'm sure the efforts to sell and the strategies taken were different for both.
when we talk about selling 6 and 7 figure priced domains based on a multiple of current revenue, then are most of those domains sales to end-users or other domainers?
when the OP seeks strategies, are they looking just to sell a domain for a mill$ to anyone or are they specifically looking for the end-user with a million dollar budget?
if there is a distinction between which are his objectives, then the strategies of marketing usually will not be the same for both markets.
domainers typically will not spend huge sums of cash on domains without having an idea of actual traffic and revenue or the potential of either.
(exceptions being when they see potential to resell the domain to end-user themselves.)
whereas end-users may not have those concerns, as their general interest is mainly the domain.
imo...
k:
