Suspicious Web Domains Cost the Online Ad Business $400m Per Year

[A D]

If your therapist thinks you have trust issues, you might just work in online advertising. That’s because it’s getting harder and harder to know what’s real and what isn’t on the Web. And if you don’t believe in ghosts, maybe you should. On March 19, Adweek.com published a story titled “ Meet the Most Suspect Publishers on the Web .” In the piece, we brought to light the issue of so-called ...

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[chipmeade]

Who exactly is buying online CPM? The measurement of an online campaign is always CTR, no so much exposure. The only exposure deals are typically sponsorship and content driven ones that are vetted. $400MM is an outrageous figure and overstated to sound the alarm. I agree that their are plenty of deceptive practices out there but Johnson & Johnson isn't buying $300K in a CPM media buy. FYI, where can I get a CPM deal?