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- Nov 26, 2004
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This intel was initially brought forward by PVFarkas in another venue..
dot mobi sites add value to SMS/Text Messaging programs
qtags text has begun offering dot-mobi pages for advertisers
using the keyword text-to program. The dot-mobi sites (pages that are specifically configured to be browsable on mobile phones) allow an advertiser to create extremely targeted groups (micro-target), capture follow-up information about a customer like name and/or email address, direct the customer to more information online and deliver specifically relevant promotional rewards.
qtags' clients using dot-mobi's to support their text-messaging campaigns include Jack Nadel International, Accenture and ZAGAT.
qtags emphasizes that advertisers should integrate any text-messaging effort into the overall marketing communication program and recommends four main approaches;
1.) use qtags keywords to make advertisements stickier or easier to remember:
your target sees the ad, and by texting a keyword can get a message foot-print in two places, on the mobile phone and online in the qtags.com InBox.
The text function essentially allows the audience to bookmark the idea or message or service.
2.) use qtags keywords to build communities that are micro-targetted and want to receive future communications via text-message from the advertiser
3.) use qtags keywords to deliver promotions or rewards
4.) use qtags keywords to invite interaction like voting or feedback
More tagging info here:
http://allaboutqtags.typepad.com/
dot mobi sites add value to SMS/Text Messaging programs
qtags text has begun offering dot-mobi pages for advertisers
using the keyword text-to program. The dot-mobi sites (pages that are specifically configured to be browsable on mobile phones) allow an advertiser to create extremely targeted groups (micro-target), capture follow-up information about a customer like name and/or email address, direct the customer to more information online and deliver specifically relevant promotional rewards.
qtags' clients using dot-mobi's to support their text-messaging campaigns include Jack Nadel International, Accenture and ZAGAT.
qtags emphasizes that advertisers should integrate any text-messaging effort into the overall marketing communication program and recommends four main approaches;
1.) use qtags keywords to make advertisements stickier or easier to remember:
your target sees the ad, and by texting a keyword can get a message foot-print in two places, on the mobile phone and online in the qtags.com InBox.
The text function essentially allows the audience to bookmark the idea or message or service.
2.) use qtags keywords to build communities that are micro-targetted and want to receive future communications via text-message from the advertiser
3.) use qtags keywords to deliver promotions or rewards
4.) use qtags keywords to invite interaction like voting or feedback
More tagging info here:
http://allaboutqtags.typepad.com/
