i think so- develop it to be a baking site, running videos of people cooking desserts- it should be viewer submitted- like youtube- and, after you view the video to make sure it is really about baking- then you air them, giving them their own "15 minutes of fame" as a food show host.
yeah, i can see that- viewers getting all in their cooking duds, trying to act like martha stewart- but, i bet it would be a smash of a site!