Anyone with half a brain can run a hyphenated domain to the top of Google, MSN, Yahoo and all the other search engines in a few days. Piece of cake.
Search google.com for "
custom bikini" . There is our custom-bikini.com at #3 out of 628,000 competing pages. And for the plural "
custom bikinis" we are also #3. Yahoo puts us #1 and so does LiveSearch at search.msn.com.
Search google.com for "
used fur coat". There is our used-fur-coat.com at #2 out of 1,130,000 competing pages. And for the plural "
used fur coats" there is our used-fur-coats.com also #2. And #1 in Yahoo and #1 MSN.