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Trademark Protection Dust-Up Obscures the Potential Value in New gTLDs (CircleID)

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Adam Dicker

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As a member of ICANN's Business Constituency I have heard first-hand the perfectly appropriate criticisms from trademark holders of ICANN's roll-out of new generic Top-Level Domains (gTLDs). But while it may be OK for branded companies to wish they didn't have to deal with the matter, the dust that has been kicked up has obscured real value in the program.

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