Trainers (AT) Godaddy: what is that ?

[iboughta.com]

Hello,

I've noticed that on the who is of a bunch of domains, we have:

trainers @ godaddy.com

Is it the new data provided when Domain owner choose the "Who is privacy option" ? (used to be domain by proxy isn t it ?)

Or is Godaddy developping new sites ? or ???

Thanks