Thanks everyone.
Ehhhh... WildCard, I can't develop it... I have 3-4 strong projects ahead of that one, and I'm not sure I can really find any good turnkey opportunities. I seem to work smart and hard for every crumb I get. Maybe if I still have it by then.
Mudfence, I think you're right. Turnkey.com would be better, and I think WildCard was also right about it looking like a misspelling of Turkeys.com. On the good side... turnkey.com isn't in that kind of business, so they wouldn't leach too much of the traffic if it were developed as a turnkey business site.
Anyone else want to take a shot at retail valuation?