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They used an intellectual proerty attorney but they did not use one that specializes in UDRP disputes. It looks like they screwed it up as the respondent's supplemental response was not accepted.
It is mentioned in the UDRP that suit had been filed in US Federal Court even before the UDRP decision.
Elequa has one of the (if not the) largest collections of short domains. If he does not want companies lining up to take them away from him he had better stomp on this hard.