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We must ask ourselves why anybody would click on an ad. I never have. I have parked pages too. But realisticly, why click an ad? I think only noobs do it, until they learn to surf. I may have in my first year or two. I can't remember.
I never watch commercials either.k:
It depends on the type of page, site, domain, etc. There are many variables involved.
Try to look at the page or site objectively and see how you can add things or change things to improve the CTR (click-through rate), then do some experimenting.
It is important to understand who is coming to your site, and how they are getting there. Setup stats tracking with a tool like statcounter.com or Google Analytics. Then see how people are getting to your site.
If you notice a particular Google keyword is popular, then you can target your site much more towards that particular keyword subject.
You can also see if people link from a site with a particular theme or subject matter.
In general you want to get an idea in your head of what the user was looking for when they clicked on a link to come to your site (or typed it into the browser window if this is type-in traffic).
I've found by doing this and creating a custom parking page for my visitors I can increase the click-through rate by 2x-3x very quickly.