Very catchy term that a phone company with mobile/long distance could use in Canadian advertising. Not sure if there are any plans with unlimited minutes out there now, but phone rates keep getting cheaper and it could eventually go to a flat fee per month. Could even be used for a promo, like 'first month unlimited minutes', etc. Downside is that there are a low number of companies that could use this name, upside is that they can all afford to pay xxx to xxxx for it if it suits their marketing campaign.