My vocation is marketing and business analytics, not domain appraisal, so my opinions on names are always a little skewed. That said, the reason I like this name is that it's so easily brandable. You could use it for almost anything really, except maybe a straight e-commerce site, and get away with it. Whatever you tag with it, people will remember the name. That's the purest test of a good url.
My first startup was called Skunk New Media. Our domain name was SkunkMedia.com. It sounded stupid, but NOBODY EVER forgot the name or the url. Skunk is dead now, but I still use the domain name to remind me of the vital difference between "Name Finding" and "Brand Building."