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WashingtonPost.com
Thursday, August 11, 2005
"Search-related advertising is fueling a new wave of Web sites that seem to have as much appeal as a cheesy Hollywood set. That's because many are created to look good to search engines, much as fake scenery fools TV cameras.
Everywhere I turn online these days I stumble over junky sites that do little more than clutter up the search results at Google and Yahoo.
Consider Angry.com, a site displaying paid links to self-help tapes, videos and other "anger management" products on the left, and additional sponsored links to topics having nothing to do with anger on the right. The site is purely an advertising directory, much of it unrelated to what visitors are probably seeking.
The people behind Angry.com and similar sites hope to capitalize on the rise of search advertising as the Web's leading way to make money, a phenomenon that has accelerated since Google and Yahoo found ways to distribute the ads they sell to thousands of other sites around the Web..."
http://www.washingtonpost.com/wp-dyn/content/article/2005/08/10/AR2005081001985_pf.html
Thursday, August 11, 2005
"Search-related advertising is fueling a new wave of Web sites that seem to have as much appeal as a cheesy Hollywood set. That's because many are created to look good to search engines, much as fake scenery fools TV cameras.
Everywhere I turn online these days I stumble over junky sites that do little more than clutter up the search results at Google and Yahoo.
Consider Angry.com, a site displaying paid links to self-help tapes, videos and other "anger management" products on the left, and additional sponsored links to topics having nothing to do with anger on the right. The site is purely an advertising directory, much of it unrelated to what visitors are probably seeking.
The people behind Angry.com and similar sites hope to capitalize on the rise of search advertising as the Web's leading way to make money, a phenomenon that has accelerated since Google and Yahoo found ways to distribute the ads they sell to thousands of other sites around the Web..."
http://www.washingtonpost.com/wp-dyn/content/article/2005/08/10/AR2005081001985_pf.html