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Web Video May Be Ad Gold Mine
http://www.usatoday.com/money/media/2008-04-03-web-video-advertising_N.htm
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Producers have powerful incentive to test the market: Ad spending for Internet videos will rise 455% by 2011 to $4.3 billion, says research firm eMarketer.
"It's growing faster than any other advertising category," says George Kliavkoff, NBC Universal's chief digital officer. "There's just a sea change."
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http://www.usatoday.com/money/media/2008-04-03-web-video-advertising_N.htm
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Producers have powerful incentive to test the market: Ad spending for Internet videos will rise 455% by 2011 to $4.3 billion, says research firm eMarketer.
"It's growing faster than any other advertising category," says George Kliavkoff, NBC Universal's chief digital officer. "There's just a sea change."
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