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tech Why I’ve Stopped Sharing Domain Drop Lists

Ricado

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It’s been a while since I last shared any domain drop lists here, so I wanted to briefly explain why.

Earlier, I shared several posts with 10+ curated lists of .COM word-based brand domains that were dropping. Despite the time spent filtering and organizing those lists, the response was minimal, and there didn’t seem to be much interest.

Rather than continuing to post lists that don’t add value for most readers, I’ve decided not to keep occupying forum space with them.

That said, instead of just stopping silently, I think it’s more useful to share how those lists were created, so anyone interested can build their own.


How I Generate My Drop Lists

Every day, I start with roughly 100,000 pending delete domains, then apply a simple three-stage filtering process:

Step 1
I only keep .com domains (.com is still king),
limit length to 10 characters or fewer,
and exclude any names with numbers or hyphens.
This usually reduces the list to around 25,000 domains.

Step 2
I run a fast dictionary-based filter to remove names without usable word structure.
After this stage, the list is typically down to about 5,000 domains.

Step 3
I then analyze two-word combinations and brandable word structures,
which narrows the list further to around 500 domains.
These are essentially the lists I used to share.


My Actual Selection Strategy

From that final list, I usually pick 1–2 domains per day,
and on some days, I don’t pick any at all.

Filtering is easy.
Saying no is the hard part.



I hope this explanation is more useful than another long list of names.
If you enjoy building your own filters and drop-catching strategy, feel free to adapt this process.

Good luck to everyone hunting drops.
 

Hashim

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This is actually more useful than the lists themselves.

The part that stands out is the discipline at the end — filtering gets you candidates, but selection is where most value is created (and most mistakes happen).

Sharing process instead of output helps others build judgment, not dependency. Appreciate you taking the time to lay it out.
 

Ricado

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Thanks 🙂

Since we’re a software company and also work with clients on branding, we’ve accumulated domains over time for internal use or to support client projects. Because of that, it’s actually hard to give an exact total number, and they’re spread across several registrars.

What I share publicly is only a small subset. At the moment, roughly 200 domains that are suitable for retail are listed for sale on Atom, with a small portion also on Sedo. The majority are held for internal use or future brand planning.

Personally, when I select domains, I care far more about brand narrative and long-term positioning than SEO metrics.
 

Ricado

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Honestly, I have stopped buying 2-word domains from expired lists.
That makes sense. I think this is where context really matters.

Any format can produce good investment targets. The real issue is that, across all formats, most domains are simply noise.

Some investors prefer short domains but end up holding unpronounceable names longer than five letters. Some focus on so-called single words that are actually obscure surnames, locations, or forced derivatives. Others like invented names but lack the ability to build a narrative around them.

Two-word domains are no different. Not every combination works. Beyond basic meaning, factors like the radio test, logo potential, visual balance, and typographic harmony all play a role.

For example, the brand value difference between SonicMail and SonicMarx is easily 10x, even though they share the same first word. SkyMarx sits in yet another category altogether. This gap has nothing to do with word count and everything to do with narrative clarity and brand positioning.

Out of curiosity, based on your perspective, how would you rank the value of the following three domains?

All three have received offers in the past.

SonicMail.com
SonicMarx.com
SkyMarx.com
 

Ricado

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@Helmuts
Sure, happy to keep it simple 🙂

We run a software company that mainly provides business software for SMEs, and we also do some brand planning and website design. On the other end of the spectrum, we occasionally take on projects for high-tech and financial institutions.

For those projects, we often use dedicated domains for demos, training, or even lectures. Sometimes we use fully branded domains instead of placeholders. For example, FTP.AI was originally registered as a real domain for training scenarios around an AI Financial Technology Platform.

On the SME side, we usually deliver everything as a package, brand positioning, domain acquisition, logo and trademark design, and the website itself. We typically propose multiple domain options to clients. Many of the domains I share in Brands Codex are simply ones clients didn’t choose. Not because they were bad, but because branding is ultimately a matter of preference.
 

Ricado

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I have websl*ts.com p*ssypictures.com networkforall.com and watchgames.net Which one holds the most value?
Everyone has a different investment strategy, so value really depends on the lens you’re using, and ultimately on who the buyer is.

Personally, I mainly focus on .com domains under 10 characters. I usually don’t consider other extensions, names longer than 10 letters, or combinations of more than two words.

From the domains you mentioned, only networkforall.com is fully visible, so I’ll use that one to explain how I look at things.

Two factors people often point to here are the domain’s age (around 25.8 years) and the fact that the .org version appears to have been used.

That age also plays a role in AI-based valuations. Most automated models tend to factor in domain age quite heavily, which is why names like this can receive relatively high scores. For example, Atom shows around 5,199 and GoDaddy around 1,489, so it would likely attract some bidders.

However, despite its age, I couldn’t find meaningful historical website usage via the Wayback Machine, which limits how much practical value that age actually adds.

More importantly, “network for all” reads more like a slogan than a brand. It feels suitable for a campaign, community, or event, but not something a company would typically buy for long-term brand development.

So while it may still have value to certain buyers, it doesn’t fit my own investment criteria.
 

Ricado

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All of the major social networking sites are bragging about how they are the network for all people.
That’s true, but those phrases are positioning statements, not brand names.

Large platforms can afford to communicate ideas like “for everyone” through slogans because the brand already exists elsewhere. The slogan supports the brand, it doesn’t replace it.

When a domain itself reads like a tagline rather than a distinctive name, the buyer pool narrows significantly. It can work for campaigns or communities, but it’s a very different proposition from a company investing in a long-term brand identity.

A slogan can scale on top of a brand. A brand name has to stand on its own.
 

Ricado

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I have wetpie.com Do you like that one?
Honestly, I can’t really comment on that one.
I’ve never eaten a wet pie, and I’ve never watched one either, so I have no personal reference for its value. It’s not something I’d buy or invest in.
 
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I also have friendcab.com dollarjokes.com may18th.com maypride.com watchgames.net texttomoviemaker.com texttomoviecreator.com texttomoviegenerator.com 2030olympics.com elizabethgillies.com westsidedomains.com tayloraswift.com plus more. Do any of those domain names have much value?
 
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